MACFRUT 2011 - 5/6/7 october 2011

 
CESENA - Macfrut launched the Oscar Macfrut innovation
an Award that is already preparing the 2011 edition because it wants to put
attention industry product innovation and process innovation.
The 'Oscar' is an initiative to highlight the achievements that
present developed a distinctive innovative content in fruit and vegetables
and transferred already on the market. 2010 was a good year
Italian for horticultural and performance is continuing in 2011
with all the food that pulls the Made in Italy and abroad.
 
A situation that should be made permanent, overcoming the factors and
quotas. To help companies and operators, producers and supermarket chains, from MACFRUT
(Cesena October 5 to 7) is a strong stimulus for product innovation
and process. "For some time, explains Domenico Scarpellini, President of
Most fruit and vegetable exhibition of Mediterranean states are
trying to promote new varieties more suited to the tastes, but also new
in order to bring the consumption of F & V. At the same time we tried to
stimulate business of technology and machinery / equipment for
more advanced tools.

And I must say that I noticed how the supply of products and processes has
oriented in this direction. "
 
MACFRUT exhibition is the time they are presented several new
both in terms of technology and in terms of product, especially for
In the area of ​​the cut products (fruit in the form of bars,
mousse, smoothies). Even business equipment and machinery
were and are great activities to provide technologies that
quality and help safeguard the route from farm to table.
Over the years, cutting-edge tools have been proposed as a detector
Noninvasive that lets you know the sugar content, hardness of the
pulp, acid or the particular film at the base of
chisel avoids speech, the potential damage from impacts during the
transport. But technology is not only in terms of economies of scale or
process: it is also environment-related technology, such as
biodegradable baskets. To understand the strong developments in the
of innovation, consider that the first edition of Macfrut
made a great impression sizer (this was "only" 1984!).
 
Companies may participate in the following four Oscar categories
products: machinery and technologies for selection and the
wrapping, packaging and packaging materials and seed products
fresh fruit and vegetables, and logistics services. The award to the individual
categories will be awarded on the basis of the assessment made by a
Commission consisting of high-profile experts and professionals, while the Award
"General" that will be assigned based on the preferences expressed by
visiting public and exhibitors of the 2011 Macfrut.

For further information on www.macfrut.com

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